History of WIXZ 1360's sister station, WIXY 1260
11/01/65 - After quitting their jobs as account executives at WHK-AM in July 1964, Bob Weiss, Norman Wain and Joe Zingale form the Westchester Corporation and purchase WFAS radio in White Plains (Westchester County), New York. They take control in December 1964, and in November the following year, they assume control of WDOK-AM & FM.
12/12/65 - WDOK-AM becomes "WIXY 1260". The call letters are inspired by Detroit's WXYZ, and the similarity in sound between the call letters and the frequency. The original lineup includes Al Gates (6-10 am), Howie Lund (10-1 pm), Johnny Michaels (1-4 pm), Johnny Canton (4-8 pm), Mark Allen (8-midnight) and Bobby Magic (midnight-6 am). Allen later takes the name Bob Dearborn when he moves on to WCFL / Chicago, and Bobby Magic programs WDMT-FM for a time in the 1980's. WIXY's original pop music format is called "chicken rock", but that label is quickly dropped. Among the news staff are Bob Engel, Fred Griffith and Gary Ritchie.
8/14/66 - The station sponsors the Beatles at Cleveland Municipal Stadium, though John Lennon's remark suggesting the group is "bigger than Jesus Christ" keeps attendance at just 20,000. Fans tear down a snow fence and storm the stage, halting the show until order is restored. (P)
7/19/76 - WIXY changes call letters and format to "adult rock" WMGC-AM, or "Magic". It's slogan, "Get Your Rock Soft", raises eyebrows as it appears in ads and billboards around town. The original WMGC lineup includes Ed Brady (6-noon), Wayne Shane (noon-6), Kris Phillips (6-midnight) and Dan Bradford (midnight-6am). The format lasts less than three years.